Despite the volatility that companies and industries around the world are facing in the wake of the coronavirus pandemic, in 2020 Allianz has once again managed to become the number one insurance brand in the world according to the Interbrand Best Global Brand Rankings.
“Our focus on economic sustainability, adherence to integrity and business ethics, and customer focus is paying off, and Allianz is once again recognized as the world's number 1 insurance brand. This is not only great news, but also an important confirmation that we are moving in the right direction, ”said Oliver Bethe, CEO of Allianz SE.
“We are proud to be the number one insurance brand in the world and to secure our place among the top 40 global brands. Over the past 10 years, we have been able to move up from the 67th position in the ranking, which the company held in 2010, to 39th position in 2020. Over the years, the value of the Allianz brand has grown from $ 4.9 billion to almost $ 13 billion.Also, despite the crisis, over the past year, the Allianz brand value has grown by 7%, reaching $ 12.935 billion, while almost half of the top -100 brands failed to improve their positions in the ranking ”, - said Christian Deuringer, director of brand development and work with partners of Allianz SE.
These rankings mean not only the strengthening of the Allianz brand, but also its growing role in the lives of customers.
“We are doing everything we can to deliver on our promises despite the COVID-19 pandemic and to provide our customers, partners and employees with confidence in the future, despite all the difficulties,” says Serge Raffard, Director of Strategy, Marketing and Distribution Allianz SE.
Interbrand publishes a ranking of the world's best brands on an annual basis. To participate in the ranking, a company must be public and also have a global presence. The rating is calculated based on an assessment of the economic benefits from brand sales, the influence of the brand on purchasing decisions, as well as the strength of the brand, considered in terms of the influence on it of a set of external and internal factors.